What does Free Radicals do?

Free Radicals builds brands that live inside culture for sports, entertainment, and lifestyle clients. Services include brand strategy, brand identity, naming, creative direction, and cultural positioning — founder-led from start to finish.

Who founded Free Radicals?

Free Radicals was founded by Chad White, Trent Good, and Damien Fahrenfort. Twenty years each inside the cultures their clients want to win in — Netflix, Hulu, Activision Blizzard, Nike, Red Bull, and Walt Disney Imaginering among them.

Who are Free Radicals' clients?

Free Radicals has built work for Nike, Disney, Live Nation, Netflix, HBO Max, Red Bull, Vans, Activision Blizzard, Jeep, ESPN, Fox Sports, the World Surf League, and Illumination, among others.

Where is Free Radicals based?

Free Radicals is based in Los Angeles. The studio works with clients globally.

How is Free Radicals different from a traditional agency?

No layers, no juniors, no agency tax. The three founders work every brief from start to finish, augmented by a hand-picked execution team built for the project. Engagements typically cost 30–40% less than equivalent traditional agency work without compromising quality.

What industries does Free Radicals work in?

Sports, entertainment, action sports, music, gaming, automotive, and lifestyle — culture-led categories where authenticity is the only thing that wins.

Free Radicals.

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