COMMUNITY FOCUSED
& CULTURALLY RESONANT.
We bring together deep expertise in brand, design, culture, and business fluency to create ongoing value for people and brands.
In a world of AI and automation, human connection and real emotion are your superpowers.
WE WORK WITH BRANDS
THAT LIVE IN CULTURE.
Sports.
Entertainment.
Lifestyle.
Gaming.
We've spent our careers inside these worlds—on the pro tour, in the streaming wars, building franchises with fanbases who will turn on you the second you lose the thread. That's not research. That's our lives.
And that lens now applies to every brand. Whether you realize it or not, you're competing for cultural relevance.
Think of us as your strategic brand pyromaniacs.
The fuel.
At the core of iconic brands are powerful insights, shaping a deep understanding of consumer preferences, market trends, and cultural shifts. These are the building blocks that elevate brands from entities to phenomena.
Research
Business Intelligence
Growth Strategy
Consumer Insights
Cultural Fluency
The spark.
Strategy, the silent architect of world-class brands, shapes creativity to make brands stand out and resonate deeply with the audience, fostering enduring emotional connections with people.
Brand Strategy
Brand Foundation
Brand Architecture
Brand Identity
Campaign Systems
The fire.
Crafting a beloved brand requires the fusion of creativity and artistry. It involves transforming products into compelling narratives that grab attention and inspire loyalty through distinctive aesthetics and storytelling.
Brand Systems
Visual Design
Copywriting
Video & Animation
Content Production
Partnerships / Activations
Campaign Execution
There ARE a few things we’re not down with.
Vendor. Partner.
We're a dedicated team that dives all in and gives our partners 100% to ensure success. If you're looking for an extra set of hands, you can find them cheaper elsewhere, but if you're looking for a partner who genuinely cares about propelling your brand and will bring valuable ideas to the table, we'd love to help.
Pissing in the wind.
Too many dollars are wasted on pretty decks that sit on drives or desks. We're not here to be a creative exercise; we want to create successful outcomes for your brand and require a commitment to amplify and propel it in the right direction.
Half stepping.
Our strategies and ideas are developed through insights, experience, and data, and we fully back our work. The only way to successfully accelerate your brand is by going all in with us. Simply cherry-picking a few ideas and trying to cobble them together is a recipe for failure.
PLAYING IT SAFE KILLS BRANDS.
We've been clients in our past lives, and know it can suck. So we blew up the bloated agency model—where they bring in the big dogs during the pitch and then dump you off to a junior team at 10x the actual cost. You're left dealing with leftover account execs, weak execution, and overcharging for the illusion of partnership.
With Free Radicals, you get the full firepower of our founders from start to finish, augmented with a hand-picked team that best suits your brand and project. Our structure means better value—typically 30-40% less than traditional agencies without compromising quality.
FOUNDERS.
Chad White is an entrepreneurial creative leader who's spent over two decades building sports and entertainment brands. He's founded multiple creative studios—both independent and brand-side—leading strategy, campaigns, and activations for iconic names like Red Bull, Nike, ESPN, Disney, and World Surf League. His work helped usher in the era of social-first content and culture-forward marketing.
Damien Fahrenfort is a former pro surfer turned entrepreneur and creative strategist. After making his name on the global surf circuit, he co-founded General Admission, an LA-based experiential retail space blending culture, design, and community. His years as a pro athlete give him a unique edge in brand development and storytelling—helping companies connect authentically with their audiences.
Trent Good is a pioneering design leader who's transformed product and brand experiences for global powerhouses like Netflix, Blizzard, and Hulu—building their capabilities from the ground up. His expertise spans strategic design, brand, and product development, with a track record of driving business growth and user engagement across entertainment, sports, gaming, and lifestyle.
CSO +
BOARD CHAIR.
Maria Kelly is a business leader with 20+ years of brand-building experience, combining supply-side and consulting expertise. Her foundation as a CPG marketer, paired with data-driven insights, has driven profitable growth for major retailers like Amazon, Target, and Walmart, as well as CPG giants including Red Bull, Tyson, and Nestlé—while also successfully scaling numerous DTC brands.