MOST AGENCIES ARE A WASTE OF MONEY.
You've probably been through it: great pitch, then the senior team vanishes. You're left managing junior people figuring it out on your budget.
We built Free Radicals after 20 years of living that from the client side.
We don't validate. We don't make decks that sit on drives. We build sports and entertainment brands people give a shit about—and tell you the truth about what it takes.
WE WORK WITH BRANDS
THAT LIVE IN CULTURE.
Sports.
Entertainment.
Lifestyle.
Gaming.
We've spent our careers inside these worlds—on the pro tour, in the streaming wars, building franchises with fanbases who will turn on you the second you lose the thread. That's not research. That's our lives.
And that lens now applies to every brand. Whether you realize it or not, you're competing for cultural relevance.
BUILT
AROUND YOU.
NOT US.
Founders are involved from start to finish. No handoffs.
When we need specialists—directors, animators, writers, whatever—we pull from a select network we've nurtured for years. Not whoever's available on staff. Just the best people for your brand and your project.
This is how we deliver top-tier work at 30-40% less than traditional agencies.
No layers. No overhead. No compromise on quality.
The fuel.
We figure out where you sit in culture—and where the openings are that your competitors haven't seen.
Research
Business Intelligence
Growth Strategy
Cultural Fluency
Consumer Insights
The spark.
We find the things only your brand can do and build a strategic foundation. The synthesis that makes everything else make sense.
Brand Strategy
Brand Foundation
Brand Architecture
Brand Identity
Creative Direction
Campaign Systems
The fire.
We make the work. Not decks about the work. The actual stuff that helps drive your brand and business.
Brand Systems
Visual Design
Copywriting
Video & Animation
Content Production
Partnerships / Activations
Campaign Execution
There ARE a few things we’re not down with.
Vendor. Partner.
We're a dedicated team that dives all in and gives our partners 100% to ensure success. If you're looking for an extra set of hands, you can find them cheaper elsewhere, but if you're looking for a partner who genuinely cares about propelling your brand and will bring valuable ideas to the table, we'd love to help.
Pissing in the wind.
Too many dollars are wasted on pretty decks that sit on drives or desks. We're not here to be a creative exercise; we want to create successful outcomes for your brand and require a commitment to amplify and propel it in the right direction.
Half stepping.
Our strategies and ideas are developed through insights, experience, and data, and we fully back our work. The only way to successfully accelerate your brand is by going all in with us. Simply cherry-picking a few ideas and trying to cobble them together is a recipe for failure.
FOUNDERS.
Chad
White.
Twenty years building brands at Red Bull, Nike, ESPN, Disney, and the World Surf League. Founded multiple studios. Helped invent social-first branded content before anyone called it that. The work was never about interrupting culture—it was about being part of it.
DAMIEN
FAHRENFORT.
Former pro surfer—world tour, not weekends. Co-founded General Admission in LA. Competed at the highest level, now brings that same read-the-conditions instinct to brands. Knows when you're faking it. So does your audience.
TRENT
GOOD.
Built design organizations from scratch at Netflix, Hulu, Blizzard, and E*Trade. Not inherited—built. Scaled teams, shipped systems, turned strategy into stuff that actually works at scale. Twenty years of making sure big ideas don't die in a deck.
BOARD CHAIRS.
MARIA
KELLY.
Twenty years driving growth at Amazon, Target, Red Bull, and Nestlé. Makes sure creative work actually hits a number. Equally fluent in spreadsheets and creative reviews. The one who asks "but did it work?"
RYAN
HONEY.
Co-founded Buck in 2004, scaled it to 250 people across five countries. Then built Residence—a network of creative companies that includes Buck, Giant Ant, and It's Nice That. Two decades of proving you can grow without losing your soul.
PLAYING
IT SAFE
KILLS BRANDS.
Committees, consensus, and "don’t rock the boat" are how brands become wallpaper. Forgettable. Invisible.
The brands that win take positions. They stand for something and live in culture. They'd rather be loved by some than ignored by all.
We're not in the wallpaper business. We're here to build brands that people actually give a shit about.