MOST AGENCIES ARE A WASTE OF MONEY.
You probably already know this.
The pitch is great. Then the senior people vanish. You get stuck managing people who are figuring it out on your dime.
We built Free Radicals because we spent 20 years on the client side living through the same experience.
We're not here to validate what you've already decided. We're not here to make decks that sit on drives. We're here to build sports and entertainment brands people actually give a shit about and plug into culture—and tell you the truth about what it takes to get there.
WE WORK WITH BRANDS
THAT LIVE IN CULTURE.
Sports. Entertainment. Lifestyle. Gaming.
We've spent our careers inside these worlds—on the pro tour, in the streaming wars, building franchises with fanbases who will turn on you the second you lose the thread. That's not research. That's our lives.
And that lens now applies to every brand. Whether you realize it or not, you're competing for cultural relevance.
BUILT
AROUND YOU.
NOT US.
Three founders from start to finish. No handoffs. When we need specialists—directors, animators, writers, whatever—we pull from a network we've nurtured for 20 years. Not whoever's available on staff. Just the best people for your brand and your project.
This is how we deliver top-tier work at 30-40% less than traditional agencies.
No layers. No overhead. No compromise on quality.
The fuel.
We figure out where you sit in culture—and where the openings are that your competitors haven't seen.
Research
Business Intelligence
Growth Strategy
Cultural Fluency
Consumer Insights
The spark.
We find the things only your brand can do and build a strategic foundation. The synthesis that makes everything else make sense.
Brand Strategy
Brand Foundation
Brand Architecture
Brand Identity
Creative Direction
Campaign Systems
The fire.
We make the work. Not decks about the work. The actual stuff that helps drive your brand and business.
Brand Systems
Visual Design
Copywriting
Video & Animation
Content Production
Partnerships / Activations
Campaign Execution
There ARE a few things we’re not down with.
Vendor. Partner.
We're a dedicated team that dives all in and gives our partners 100% to ensure success. If you're looking for an extra set of hands, you can find them cheaper elsewhere, but if you're looking for a partner who genuinely cares about propelling your brand and will bring valuable ideas to the table, we'd love to help.
Pissing in the wind.
Too many dollars are wasted on pretty decks that sit on drives or desks. We're not here to be a creative exercise; we want to create successful outcomes for your brand and require a commitment to amplify and propel it in the right direction.
Half stepping.
Our strategies and ideas are developed through insights, experience, and data, and we fully back our work. The only way to successfully accelerate your brand is by going all in with us. Simply cherry-picking a few ideas and trying to cobble them together is a recipe for failure.
RESULTS-DRIVEN. STRATEGIC.
AGILE AND
BATTLE-TESTED.
We’ve been clients in our past lives, and know it can suck. So we blew up the bloated, ineffective, and costly agency model—where they bring in the big dogs during the pitch and then dump you off to a junior team or whoever they have available to do the work at 10x the actual cost. It’s usually a shitshow, leaving you to deal with leftover account execs, weak execution, and overcharging you for the illusion of being actual partners. You might as well burn your budget.
With Free Radicals, you get the full firepower of our founders from start to finish, augmented with a hand-picked execution team that best suits your brand and project needs. Our structure means better value—typically 30-40% less than traditional agencies without compromising any quality.
FOUNDERS.
Chad White is an entrepreneurial, creative leader focusing on building sports and entertainment brands for over two decades. His experience includes the founding of multiple stand-alone and brand-side creative studios, where he led strategy, creative, brand campaigns, and activations for the world’s most iconic brands, including Red Bull, Nike, ESPN, Fox Sports, Disney, Nintendo, Jeep/Ram, World Surf League, and Illumination–ushering in the era of social-first integrated branded content and culture-forward marketing.
Damien Fahrenfort is a former pro surfer turned entrepreneur and creative strategist, making a name for himself on the global surf circuit before transitioning into business. Drawing on his experience in the competitive surf world, he co-founded General Admission, a Los Angeles-based experiential retail space that blends culture, design, and community. Damien’s unique perspective, shaped by years as a pro athlete, gives him an edge in brand development and storytelling, helping companies connect with their audiences authentically to help grow businesses.
Trent Good is a pioneering design leader who has transformed product and brand experiences for global powerhouses like Netflix, Blizzard, and Hulu—building their capabilities from the ground up. With a keen eye for innovation and quality, he's helped drive substantial business growth and user engagement. His expertise spans strategic design, brand, and product development. He builds robust, scalable systems and consistently delivers excellence and measurable success across the entertainment, sports, gaming, and lifestyle sectors.
CSO +
BOARD CHAIR.
Maria Kelly is a seasoned business leader with 20+ years of brand-building experience, combining supply-side and consulting expertise. Her foundation as a CPG marketer, coupled with management consulting skills and data-driven insights, has driven profitable growth for major retailers like Amazon, Target, and Walmart, as well as CPG giants including Red Bull, Tyson, and Nestlé, while also successfully growing numerous DTC brands through her blend of business acumen and creative strategies.